living with cynthia

Blog 6-2 response

Yes, I follow NikiMarie on Instagram and a couple of others. She relies heavily on her engagement with her followers. She uses content and social media marketing. She speaks several times a day in stories and on her reels. She naturally influences the products she endorses and sells without much push. She does not come off like a car sales person. I would say she uses collection adds if I had to label her. She has 1.2 million followers on Instagram and even more on Tik Tok. She is a mom in the Massachusetts area who is recently divorced. She has a child who she lost in child birth, a daughter and her sons twin. Chase is this twin and her son. He wares glasses and is adorable I think he is in the second grade. She has a daughter too LayLa she si maybe fourth or fifth grade? She films them all the time. Niki is big into Disney, she has been invited their as an influencer many times. Niki use to work in marketing and she talks a lot about that and her ADHD as well as the brands she supports. Her parents are also in her reels and her brother Frankie who is her manger. She pulls no punches on being silly. She is a former field hockey player and coach as well. She has been to visit Kylie Kelcy in Philly and to her special training field hockey camp for girls as a special guest. She recently started a YouTube channel and Podcast in the past year that do very well too. She has an instant who helps her too. She really draws you in with her life. At times I find her to be a bit to much! As well as her cursing so I take long breaks. I like that she is into nutrition and I find her relatable in the mom life stuff.

Her marketing perspective impacts the brand and the consumer, by the way she represents the brand. I wondered if Dunkin Donuts let her go at the beginning of the year because she stopped mentioning them. At times her cruising and her drunk videos can be a lot. Her actions directly impact DD, and how she carries her self on Instagram. She is there fist line of advertising

She recently a formal add with Haley Barry on a new medical device for women. When I first started looking at her instagram page she was being endorsed by Dunk-in Donuts. I find her to be very genuine and likes to run into her followers. At this same time she says she has low emotional energy as well. Abby is her personal assistant who helps her films her reels and manger her home.

Her marketing strategies are content and social media marketing. She did work as the hear of marketing for a big jewelry firm and used all 5 main types of marketing. She does use metrics and channels strategies to track her growth. She has shared it in her reels before.

Niki Marie plays a roll in the marketing community as influencer as a persona the target audience can relate to and build trust with. She provides the proof products are looking to show their target audiences.